Mosaico Studio’s graphic design for the Club Card employs humour to enter the world of ACI services. Eschewing the visual cliché of the car or the road, the campaign contextualises the theme of mobility with an innovative and disruptive solution and tone of voice, aimed at targeting new potential members among young people and women. The campaign was adapted for the main online publications, social networks, Google circuits, and ACI sales points.
Landing page
Banners
DEM
Direct mailing
Roll Ups
Posters