18APP
18app
social media campaign design
CULTURE BONUS
Mosaico Studio designed and created a social media campaign for 18app, the Ministry of Culture’s initiative, aimed at 18-year-olds with the objective of promoting the use of the Culture Bonus.
CONCEPT AND ADAPTATIONS
In order to reach a large segment of Gen Z, three different graphic concepts were developed, in the form of static images, motion graphic videos and accompanying captions.
The campaign is intended for official social media profiles such as Facebook, Instagram, Twitter and TikTok.
