A POP-UP A STONE’S THROW FROM CORSO COMO
Mosaico Studio confirms its presence alongside Amazon in one of the most important events of the year for the brand, Black Friday. To mark the occasion, we conceived, designed and created the Amazon Black Friday Fun House, the pop-up dedicated to the passion for shopping and the Christmas spirit, now in its fifth edition. A few steps from Corso Como, in the heart of Milan, the space opened its doors from 21 to 26 November, welcoming well over 14,000 visitors.
THE ECCENTRIC ATMOSPHERE OF THE 80S/90S
The Amazon Black Friday Fun House is a plunge into the eccentric and colourful atmosphere of the 80s/90s. An experiential space inspired by fun and light-heartedness, in which every detail is designed to entertain and engage the visitor, accompanying them on a discovery of Amazon’s best offers.
A 33 SQUARE METRE LEDWALL
Welcoming visitors to the pop-up, and capturing the attention of thousands of passers-by, is a 3D video narrating the vivid imagery that inspired the Amazon Black Friday Fun House experience.
HAPPY BIRTHDAY, ALEXA!
To celebrate Alexa’s five birthday, we designed and organised an exclusive party inside the pop-up. An ‘event within the event’, in which every detail was imagined as a tribute to Amazon’s artificial intelligence: personalised cocktails for the guests, the sounds of DJ Tommy Vee, the performance of dancer Krisztine Toth. And, dulcis in fundo, the wonderful birthday cake prepared by internationally renowned pastry chef Gianluca Fusto.