A POP-UP STORE THAT UNVEILS THE CREATIVE UNIQUENESS OF MADE IN ITALY
To mark this year’s Black Friday, Mosaico Studio conceived, designed and curated the creation of the “Amazon Black Friday Gallery”.
The pop-up store in the heart of Brera gave shape to the values of the e-commerce giant, through an experiential path which began with the creativity of Made in Italy products and welcomed visitors in the typical Italian playful and festive atmosphere.
The pop-up store in the heart of Brera gave shape to the values of the e-commerce giant, through an experiential path which began with the creativity of Made in Italy products and welcomed visitors in the typical Italian playful and festive atmosphere.
A DREAMLIKE AND INSTAGRAMMABLE SETTING
Seven different “Instagrammable” spaces were the stage for influencers, journalists and visitors, who were able to interact with the spaces and discover the best gift ideas among the selection of products available for purchase on the platform.
A colourful and entertaining journey that boasted an exceptional guide: Alexa’s voice. The world’s most consulted Artificial Intelligence engaged visitors in the individual rooms, explaining the content of each room.
A colourful and entertaining journey that boasted an exceptional guide: Alexa’s voice. The world’s most consulted Artificial Intelligence engaged visitors in the individual rooms, explaining the content of each room.
“RELIQUIA” FOR THE FIRST TIME IN MILAN WITH AN INSTALLATION BY MOSAIC STUDIO
The focus on Italian craftsmanship and creativity finds its representation in the Artist’s Room. In this room, the artwork Reliquia by Jago is displayed vertically for the first time, with an installation created by Mosaico Studio giving it new meaning.
The hand, the symbol of craftsmanship, is transformed into a sundial that marks the time of tradition and creativity.
The hand, the symbol of craftsmanship, is transformed into a sundial that marks the time of tradition and creativity.
PRESS REVIEW
