The Magic Mirror offers an up-to-date experience 
with a strong ability to attract and retain the target audience

The strategy

In line with the general strategy followed by Barbie, Mosaico Studio has devised a tool that allows little girls to experience the magic of “becoming what they want” through immersive technology.
Little girls can “mirror themselves” and virtually wear the clothes of their favourite Barbie dolls. The installation is on display in Mattel’s Milan showroom and in several shops in Rome, Turin and Milan.



On the occasion of Barbie’s 60th Anniversary, Mosaico Studio has created a special version of the Magic Mirror for little girls all over Europe. This celebratory edition allows you to dress up as the most iconic Barbie dolls specially made by Mattel for this important anniversary.