EUROPEAN COMMISSION
Europe is formed by the union of its founding values
CAMPAIGN FOR THE 60TH ANNIVERSARY OF THE TREATIES OF ROME
The visual is articulated in a multi-subject in which the word ‘Europe’ is made up of the union of its founding values: Equality, Uniqueness, Respect, Opportunity, Progress, Welcoming.
For each letter that forms the word we see a symbolic representation of its value. The claim that unites them is what defines the Union and each citizen ‘Together we are’. The graphic design makes the meaning of the union explicit, where the individual letters/values each represent a small part of the whole.
For each letter that forms the word we see a symbolic representation of its value. The claim that unites them is what defines the Union and each citizen ‘Together we are’. The graphic design makes the meaning of the union explicit, where the individual letters/values each represent a small part of the whole.