A video mapping with a strong emotional impact launched UNHCR’s 2014 ‘Routine is Fantastic’ campaign.
In the heart of Rome, everyday life is swept away by the violence of war. A building inside which life flows smoothly is suddenly under attack. The video mapping replays what happens to refugees all over the world, forced to flee, suddenly homeless, and deprived of all basic necessities. What if it happened now, here, for real? This is the question with which the United Nations High Commissioner for Refugees invites us to change our perspective on the little things we take for granted and to help those who have lost everything.
The event conceived and organised by Mosaico Studio, and created in collaboration with On Screen was streamed on the UN agency’s website, engaging web users as well as numerous passers-by.