ITALIAN PAVILION
Preparation work
VISUAL IDENTITY
On the occasion of the 59th. International Art Exhibition – La Biennale di Venezia, Mosaico Studio curated the visual identity of the Italian Pavilion, “History of Night and Destiny of Comets”, by artist Gian Maria Tosatti, curated by Eugenio Viola.
Through a process of analysis and research, Mosaico Studio extrapolated and reinterpreted key elements of the artwork to create a recognisable visual communication in keeping with the project.
LOGOTYPE CREATION
Starting from an existing typeface, the logotype identifying “History of Night and Destiny of Comets” was created. The individual letters were edited to express the message of the artwork: sharp lines that evoke the precision of technical drawing alternate with rounded corners featuring an Art Nouveau influence. The science of Humankind and the power of Nature coexist in a peculiar and distinctive lettering for the entire communication of the artwork.
CATALOGUE DESIGN
Mosaico Studio designed and developed the graphic layout for the catalogue of the artwork “History of Night and Destiny of Comets”, published by Treccani.
Together with the artist Gian Maria Tosatti and the curator Eugenio Viola, the idea was to go beyond a traditional exhibition catalogue and allow the site-specific artwork to live outside its spaces through the volume.
Conceived in conceptual continuity with the artwork, the catalogue identifies itself as a possible exhibit detaching itself from the latter while becoming a witness of it.
Designed as a workbook, it is subdivided into two volumes: the first volume is an account of the work and thought process that guided the artist and curator to the creation of the artwork. The second volume is the exclusive collection of the installation view.
WEBSITE
The website of the Italian Pavilion, coherently with the project, is structured as a filing cabinet, salvaging the most characteristic elements of industrial imagery. The almost exclusive use of black and white, except for the use of colour provided by the visuals, gives the pages the appearance of typewritten sheets of paper enriched by photocopied images.
FORMATS
